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Bloody Mary

Bloody Mary — a tall glass with a deep-red cocktail, a celery stalk, lemon and a spiced-salt rim, on a cream background

The most-broken classic in the world. And we keep breaking it.

Spirit (whatever the break calls for) · The 'tomato' (red, green, clarified…) · Acid — lemon, lime, vinegar · Umami — Worcestershire, ferments, dashi · Heat & salt

No classic takes as many versions as the Bloody Mary. It isn't a recipe — it's a savory canvas (spirit, tomato, acid, umami and heat) and every part can change without breaking the picture. So we gave it its own menu: a living collection of breaks.

The rule is simple. Take one of the five pieces — the spirit, the 'tomato', the acid, the umami or the heat — swap it for another culture or technique, and rebalance. Each swap is a new direction. We start with five; the menu grows on its own.

Ideas that were born brushing against other cocktails live here — like the kimchi Bloody, which was asking for its own room. None is invented for the sake of it: all are serveable, and all taste of something.

Method

The classic canvas: 45 vodka · 90 tomato juice · 15 lemon · Worcestershire · Tabasco · celery salt and pepper, built over ice with celery. Each direction breaks one of those pieces and rebalances the rest.

The savory canvas: spirit + tomato + acid + umami + heat. Swap one piece, rebalance, a break is born.

This cocktail is a case of the method. Apply it to your own collision.Open the benchWhat does it cost to pour? Cost it — cost, margin and pour cost.Cost it

The directions

One constraint, several exits

  • Bloody Mary — The Kimchi
    Direction 1

    The Kimchi

    Break the umami: Korean ferment instead of Worcestershire and Tabasco.

    45 soju (or vodka) · 90 tomato juice · 20 kimchi brine · 1 tsp gochujang · 10 lime · pinch of sugar. Build over ice. Gochugaru and sesame-salt rim. Kimchi and cucumber.

    The fermented Bloody. Funky, deep and addictive.

  • Bloody Mary — The Salmorejo
    Direction 2

    The Salmorejo

    Break the tomato: make it Spanish. Salmorejo instead of juice, fino in the base.

    40 vodka · 15 fino · 120 loosened salmorejo · 10 sherry vinegar · smoked paprika. Short glass, no celery. Jamón, breadsticks, grated egg and a thread of olive oil.

    A drinkable tapa. For the aperitivo hour.

  • Bloody Mary — The Green
    Direction 3

    The Green

    Break the colour: green tomato and tomatillo instead of red. Tequila base.

    45 blanco tequila · 90 green tomato and tomatillo juice · 15 lime · 5 jalapeño · cilantro · celery salt. Pickled jalapeño and a cucumber ribbon.

    Bright, herbaceous, with a chili edge.

  • Bloody Mary — The Michelada
    Direction 4

    The Michelada

    Break the format: cross it with a michelada. Mezcal and beer, long and smoky.

    30 mezcal · 60 clamato · 15 lime · Worcestershire · hot sauce · top with lager. Tajín rim. Lime and chili.

    The brunch crusher. Long, fresh and smoky.

  • Bloody Mary — The Clarified
    Direction 5

    The Clarified

    Break the body: clarified tomato water. Crystal-clear, served up.

    50 vodka · 75 clarified tomato water · 10 lemon · a touch of kombu/soy · celery bitters. In a chilled glass, no ice. A cherry tomato or a celery leaf.

    The fine-dining, competition version. Clean and elegant.

  • Bloody Mary — The Tom Yum
    Direction 6

    The Tom Yum

    Break the spice profile: a Thai broth instead of Worcestershire.

    45 vodka · 90 tomato juice · 20 tom yum broth (lemongrass, galangal, kaffir lime, chili, a touch of fish sauce) · 15 lime · pinch of palm sugar. Build over ice. Kaffir lime leaf and lemongrass.

    Aromatic and sticky: sour, hot and umami at once.

  • Bloody Mary — The Masala
    Direction 7

    The Masala

    Break the spice toward India: garam masala and tamarind.

    45 gin · 90 tomato juice · 10 tamarind paste · 1 tsp garam masala · grated ginger · 10 lime. Build over ice. Black-salt (kala namak) rim and cilantro.

    Warm and spiced, with tamarind's tang.

  • Bloody Mary — The Black
    Direction 8

    The Black

    Break the colour to black: squid ink or charcoal. Mezcal base.

    30 mezcal · 90 tomato juice · 1 g squid ink (or activated charcoal) · 15 lime · Worcestershire · smoked salt. Build over ice. Black-salt rim.

    Dramatic and marine. The showpiece of the menu.

  • Bloody Mary — The Caesar
    Direction 9

    The Caesar

    Break the umami toward the sea: clamato and an oyster. Canadian-style.

    45 vodka · 90 clamato · 10 lime · Worcestershire · horseradish · a fresh oyster dropped in. Celery-salt rim. Celery stalk and lemon.

    Briny and raw-bar. A starter in a glass.

  • Bloody Mary — The Tatemado
    Direction 10

    The Tatemado

    Break by technique: charred (tatemado) tomato and chipotle.

    30 mezcal · 90 blended charred tomato · 10 chipotle adobo · 15 lime · oregano. Build over ice. Morita-chili salt rim.

    Deep, genuinely smoky umami. The most autumnal.