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The Making of the Spirits · Ketel One Vodka · Behind the spirit

Neutral is a myth

A vodka cata and formación with Valentino from Ketel One — and how to taste the thing everyone says has no taste.

Ficus · MadridJune 20264 min read
Tasted withKetel One
A sumi-e painting of a vodka tasting — a crystal martini glass, a clear bottle and stalks of grain.
The numbers
The house
Nolet family · 11 generations
Tasting rule
Don't swirl a spirit
Built for
The perfect martini
The tell
Price is often just marketing

Everyone says vodka has no taste. This chapter of The Making of the Spirits set out to disprove it — a cata and a formación with Valentino from Ketel One, three 'neutral' premium vodkas poured blind, and a lesson in how to actually taste a spirit.

Move a wine glass and you lift the aromatics. Move a spirit and you just lift the alcohol.
From the session
The lesson

Even 'neutral' rewards attention: taste a vodka properly and it tells you about its grain, its water and the people who make it. Neutral was never the goal — clean was.

Pour it
MartiniMoscow Mule

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